June 20, 2013

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What is the process to get a magazine written, published and sold?

March 16, 2011 By admin

There are some very straight forward processes that need to take place, when there is a need to create a magazine of some kind.What is your magazine topic? The first objective is to first identify why you want to initially start or produce a magazine in the first instance. This realisation will help identify which category , subject matter or type of magazine you will produce. This will also help you to identify whom your reader is likely to be, where this potential reader lives, or to identify your potential subscriber’s lifestyle trends. This process will also outline whether or not your new magazine will appeal to this specific individual.

Identify how often you will provide an issue, whether it is to be weekly, fortnightly, monthly, bi-monthly or annually. You present funds or predicament may dictate the most practical or viable option.

Who will do the magazine printing? You will need to now, or have some kind of an idea as to how you wish to produce your chosen magazine, firstly, how is the magazine going to be printed?, or whether or not it needs to be printed at all, in preference for an online magazine, E-zine or email newsletter format. [Read more...]

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Why have celebrity magazines become so popular?

February 27, 2011 By admin

There has been a notable rise in recent years in the interest shown towards so called celebrities and their ever changing lifestyles, by the ordinary public.
To be frank, in this present day and time, it is extremely difficult from anyone to escape from the glaze of publicity and intense media coverage, given over to those fortunate, or in some cases, unfortunate enough to dwell in ‘Celebrity Land’.

We dwell in the the telecommunication age where all social aspects of ;life are highlighted to the maximum, showcasing the highs, and the lows, the rise and the fall of those whom have caught the media attention. [Read more...]

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How to set up a magazine, how to get it published and printed.

February 11, 2011 By admin

I am sure that many of us have pondered on the idea of possibly venturing into the world of magazine publishing & magazine promotion, and running our own magazine. We as a nation of readers have spent many hours reading or browsing through the many thousands of periodicals, glossy and other, that cover a vast array of topics, hobbies and general current affairs, news and information..

We have from time to time analysed and criticised the contents we have read, and announced boldly to ourselves that we could easily do better.. given the chance.

But if we were willing to make that chance a reality, would we really know where to begin? Where does one start when its comes to magazine publishing & magazine promotion, talk less of the many applications of applying the vast knowledgeable database of information, facts & fiction we may harbour in regards to our favourite pass-times & hobbies, ready to go to print…

Magazine publishing & magazine promotion has acquired many new tools of implementation and management over the last decade, especially since the explosion of the internet, social networking, the computerised age, computer software & applications becoming more accessible and easier to afford.

Ones first thought should be, What topic will the magazine cover? This question is extremely important, as it identifies which route we will follow in regards to magazine publishing & magazine promotion. The topic we may decide to choose for our magazine should not deter us, especially if there are other magazines covering the same topic. For instance there are thousands of magazines covering fashion, but each of these particular magazine’s can contest to having their own volume of dedicated readers, however one must erk to caution in regards to setting up a magazine, that though it may spark interest and excitement with you individually, it may not have the same impact on the general public. [Read more...]

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Make Your Magazine Successful

February 8, 2011 By admin

Magazine publishing is a complex process by itself. To get good stories, writers have been adept in the field of research and writing. A good and mutually beneficial relationship with the publisher and broker or seller is another thing to consider. Before the magazine sails smoothly, there are snags along the way. But this should not dampen the mood. Instead, pick up the lessons and introduce changes and interventions. A good magazine finds its way to the reader through magazine subscription or sold at outlets. Packaging the magazine is an important factor for it to get mileage and readership. Success in magazine publishing is manifested in the number of copies printed and gathering a huge circulation. Consequently, magazine revenues or profit margin should increase. [Read more...]

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Money From Magazines and Magazine Publications

February 3, 2011 By admin

Magazine publication can be a lucrative business while providing information and entertainment to the general public. But this also requires capital investments such as writers’ fees, publishing fees, taxes, printing, among many others. Money is an important element in magazine publications because without it, the concept will never see print. Fortunately, there are ways of recouping expenses for publishing magazines. Doing the normal routes and exploring other means demand some business acumen on the part of the publisher. After all, publishers cannot afford to lose even in the midst of economic chaos.

A typical magazine advertisement

Magazine advertising is one of the revenue centres of magazines. But to do this requires advertisement solicitors who are good at sales. The marketing strategies and marketing people in a publishing company must be aggressive and always alert to scout for advertisers. Many corporate advertisers know the value of mileage that magazines can bring. Advertising rates must be competitive, commensurate to the advertisement placement in the magazines. Moreover, magazine advertising entails creative tag lines and photos, if possible. While there are lay-outing tools and applications, having an artist is an advantage.

Magazine revenues from subscriptions are also possible. Packaging magazines is a vital component to gather subscribers. Providing discounts, coupons and other marketing gimmicks can be explored to give to the subscribers. Part of the marketing strategy to generate magazine revenues is to give discounts to annual subscriptions. It may sound like wholesale, but the idea is to ensure that the subscriber benefits from the magazines, as well as get more value for money.  Subscribers would always want to feel important. Hence, it is best to provide them with significant value. [Read more...]

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